By The number of eCommerce sites has been increasing day by day, which makes eCommerce a growing industry. From big brands to small scale businesses, all types of companies are coming into the eCommerce platform. The reason behind it is crystal clear. eCommerce brings many benefits which are difficult to ignore. I am sure that the eCommerce industry is going to touch the clouds in the upcoming years.
If you have any business and have a plan to create an eCommerce store to expand your business to the immense opportunity, then you are at the right place.
There are many options available to take your physical store to an eCommerce store. But in the challenging competitive world, you have to impress your customer first. Right?
But what happens when your e-store is not mobile-friendly? What if your sites take a lot of time to open. What if your user get annoyed while shopping from your sites.
It would be a disaster for your business as it leaves a negative impression on your customers. So, it is essential to have a user-friendly website that works according to the customer’s expectations. As, when a customer comes to your eCommerce site, they started a journey with you virtually. You have to make sure that your potential customer’s journey should be smooth and flexible during the exploration of products and services.
You may be thinking about the beginning of your online business and its creation on the internet. But there is no need to worry about creating an online store and optimising for more traffic. And when it comes to creating an eCommerce store, Magento is always on the top of the list.
Magento is a famous open-source platform broadly used for creating eCommerce stores. It provides excellent features and a massive number of benefits to your eCommerce sites.
So in this blog, we will discuss the top ten reasons to choose Magento for building your eCommerce store. After completing this blog, you will understand why big brands choose Magento for their online store over other platforms.
Magento is open-source software –
Magento eCommerce has a Magento Community Edition, which is free to use, allowing easy installation of any version of Magento without any trouble.
However, a more important feature of Magento is open source. It means you can enhance your store’s performance and make the required changes as per your need. Magento allows developers to customise and modify the source code according to their requirements. It is one of the best features that Magento provides to users.
Versatile Content Management –
Magento allows managing content easily, which reduces half of the work. For eCommerce, you need to create content that attracts customers by showing every element of your website understandably. For the online store setup, Magento provides multiple languages, multiple fonts to make a creative front end of your store and offers a value-added experience to the user.
Along with that, you can creatively set structural blocks to enhance the visuals of your eCommerce store.
Mobile-Friendly Configuration –
There was a time when amazon started. In that era, the primary customer base of the company was the people who have computers. Back then, eCommerce companies focused on the quality of websites considering desktop sites; they didn’t focus on any other medium. But it would be the biggest mistake of this modern era of technology if a website owner ignores the importance of a mobile website.
Now, the major customer base of any product, services or company is the user of mobile phones. That is the reason whatever online store you have, it should be mobile responsive. e-Stores in Magento are not just mobile responsive but fully mobile-friendly. I am quite sure, your customer wouldn’t bother while browsing your eCommerce website.
3rd Party Integration
I think this is the most crucial part, not just for eCommerce but also for all types of websites where there could be a need to use other software. For example, at the time of checkout you can directly pay through the gateway you prefer without any hassle.
Magento provides various integration to your customers journey in your eCommerce website. Few examples are PayPal, eBay, etc.
Advance in SEO
The first thing for running an online business is to get noticed by the customer. If someone is looking for a product or service that you sell but if they don’t know about you, how will you run the business? That’s why SEO is an essential aspect of internet marketing. SEO has the ability to bring a potential customer to your website.
There are enough SEO options available in Magento eCommerce like metatags, description, keywords and others. The advanced SEO features of Magento ensures to provide opportunities that help your website to rank in the search engines.
Powerful Platform –
There are often cases in the internet world when the number of customers increases in the website but the website gets crashed. Such types of losses are more extensive than anything else as in such a situation, you have a customer, you have the required product, but you can’t sell them because of the fail medium.
The only solution to these problems is to use a robust platform that can sustain all conditions. When it comes to a powerful platform for eCommerce, you should go for Magento. Magento can support 500,000 products on a site with more than 80,000 orders per hour which means the chance of any disruption is the least.
Scalability –
Magento is not just scalable but customizable for all types of products. It suited to businesses of any model. Along with that, Magento is an all in one platform and a complete solution for starting an eCommerce business.
It provides a lot of flexibility and a pack of features that makes it unique among other platforms. Additionally, it gives a free version to new businesses who just started with eCommerce.
Security
The biggest concern of the customers and merchants in the eCommerce business is always about payment transaction. The hacker can access the critical information if the platform is not secure. But when you have your eCommerce store with Magento, you don’t have to worry. It provides scanning tools that help merchant to analyse their websites in terms of security. With that, you can get time to time updates on security risks, unauthorised access, etc.
Support
Magento is a vast eCommerce development platform with having a broad knowledge base. As it is open-source software, the changes and innovation constantly improve by the contribution of the user as well as developers. So there is always a possibility of confusion among few users. However, you can get support from the Magento team anytime for any type of issue you face.
Biggest Community
With the rapid increase in the online market, the number of users and merchant also increases. Magento played a vital role in this development. It becomes one of the world’s biggest community having more than 380000 user and online stores of over 125000. This number is continuously increasing.
Conclusion –
Starting an online business in eCommerce will be complex initially but your eCommerce website would be in the flow after a considerable time. However, don’t forget to choose the right eCommerce development platform for your site. Before writing this blog, we have researched and tested then we concluded Magento is the best eCommerce development platform. If you have a plan to bring your store on the internet, don’t wait too long, take the step now.
If you want any help in creating your eCommerce website, you can contact us for support.
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